{"id":49670,"date":"2019-01-25T18:38:52","date_gmt":"2019-01-25T10:38:52","guid":{"rendered":"http:\/\/www.jutend.com\/?p=49670"},"modified":"2020-01-18T14:47:15","modified_gmt":"2020-01-18T06:47:15","slug":"ec-20yrs_ecommerce_transformaiton_lessons-2","status":"publish","type":"post","link":"http:\/\/www.jooseed.com\/?p=49670","title":{"rendered":"\u7535\u5546\u4e8c\u5341\u5e74\uff0c\u4e2d\u56fd\u4f20\u7edf\u4f01\u4e1a\u90a3\u4e9b\u5e74\u8d70\u8fc7\u7684\u5f2f\u8def"},"content":{"rendered":"

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[\/vc_column_text][vc_column_text]<\/p>\r\n\r\n

\r\n

\u4e07\u8fbe\u7684\u5b66\u8d39<\/strong><\/p>\r\n<\/blockquote>\r\n

[\/vc_column_text][vc_column_text]<\/p>\r\n

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\u4e00\u65b9\u9762\uff0c\u98de\u51e1\u7f51\u6700\u521d\u7684\u5b9a\u4f4d\u5c31\u4e0d\u6e05\u6670\uff0c<\/strong>\u5176\u539f\u6709\u7684\u5546\u4e1a\u903b\u8f91\u662f\u4ee5\u8d2d\u7269\u4e2d\u5fc3\u4e3a\u57fa\u7840\uff0c\u901a\u8fc7\u8865\u8d34\u7684\u5f62\u5f0f\u5f15\u6d41\u81f3\u7ebf\u4e0a\uff0c\u7136\u540e\u8fde\u63a5\u5546\u6237\uff0c\u540e\u7eed\u5411\u6d88\u8d39\u8005\u6216\u5546\u5bb6\u63d0\u4f9b\u91d1\u878d\u670d\u52a1\u6765\u5b9e\u73b0\u76c8\u5229\u3002\u7136\u800c\u770b\u4f3c\u7f8e\u5999\u7684\u5546\u4e1a\u6a21\u5f0f\u5728\u6267\u884c\u8fc7\u7a0b\u4e2d\u5374\u56f0\u96be\u91cd\u91cd\uff0c\u524d\u671f\u82b1\u94b1\u7ed9\u8865\u8d34\uff0c\u4f46\u5e94\u7528\u573a\u666f\u7684\u7f3a\u5931\u5bfc\u81f4\u7528\u6237\u7c98\u6027\u4e0d\u9ad8\uff0c\u540e\u671f\u7684\u589e\u503c\u670d\u52a1\u66f4\u65e0\u4ece\u8c08\u8d77\u3002<\/p>\r\n

\u53e6\u4e00\u65b9\u9762\uff0c\u4e07\u8fbe\u519b\u4e8b\u5316\u7684\u7ba1\u7406\u4f53\u7cfb\u9020\u5c31\u4e86\u5f3a\u5927\u7684\u6267\u884c\u529b<\/strong>\uff0c\u4f46\u9762\u5bf9\u4e92\u8054\u7f51\u7eb7\u7e41\u591a\u53d8\u7684\u5e02\u573a\u73af\u5883\uff0c\u5219\u663e\u5f97\u7075\u6d3b\u5ea6\u4e0d\u591f<\/strong>\uff0c\u5c24\u5176\u662f\u4e07\u8fbe\u4e25\u683c\u7684KPI\u8003\u6838\u673a\u5236\uff0c\u4e5f\u4f7f\u5f97\u4e1a\u52a1\u62d3\u5c55\u53d8\u6210\u4e86\u51b7\u51b0\u51b0\u7684\u6570\u5b57\u3002\u73b0\u5728\u5728\u4e07\u8fbe\u7f51\u79d1\u7684\u5b98\u7f51\u4e0a\uff0c\u6211\u4eec\u8fd8\u80fd\u770b\u5230\u5408\u4f5c\u5546\u4e1a\u9879\u76ee4065+\uff0c\u5408\u4f5c\u72ec\u7acb\u95e8\u5e9723\u4e07+\uff0c\u98de\u51e1\u6d3b\u8dc3\u7528\u62372.1\u4ebf+\u8fd9\u4e9b\u66fe\u7ecf\u5f15\u4ee5\u4e3a\u50b2\u7684\u6570\u5b57\uff0c\u4f46\u5546\u4e1a\u4ef7\u503c\u7684\u53d8\u73b0\u5374\u65e0\u4ece\u8c08\u8d77\u3002<\/p>\r\n

2018\u5e742\u6708\uff0c\u817e\u8baf\u63a7\u80a1\u4f5c\u4e3a\u4e3b\u53d1\u8d77\u65b9\uff0c\u8054\u5408\u82cf\u5b81\u3001\u878d\u521b\u7b49340\u4ebf\u5143\u5165\u80a1\u4e07\u8fbe\u5546\u4e1a\uff0c\u6536\u8d2d\u4e07\u8fbe\u5546\u4e1a\u9999\u6e2fH\u80a1\u9000\u5e02\u65f6\u5f15\u5165\u7684\u6295\u8d44\u4eba\u6301\u6709\u7684\u7ea614%\u80a1\u4efd\u3002\u540c\u5e745\u6708\uff0c\u4e07\u8fbe\u3001\u817e\u8baf\u3001\u9ad8\u670b\u4e09\u65b9\u6210\u7acb\u4e00\u5bb6\u5408\u8d44\u7f51\u7edc\u79d1\u6280\u516c\u53f8\uff0c\u6253\u9020\u5168\u7403\u9886\u5148\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u65b0\u6d88\u8d39\u6a21\u5f0f\u3002\u9519\u8fc7\u4e86\u7535\u5546\uff0c\u65b0\u96f6\u552e\u6216\u8bb8\u662f\u4e07\u8fbe\u627e\u5230\u7684\u4e0b\u4e00\u4e2a\u7a81\u7834\u53e3\u3002<\/strong><\/p>\r\n

[\/vc_column_text][vc_column_text]<\/p>\r\n\r\n

\r\n

\u6d0b\u6cb3\u7684\u7ea0\u7ed3<\/strong><\/p>\r\n<\/blockquote>\r\n

[\/vc_column_text][vc_column_text]<\/p>\r\n

\"\" \u5728\u4e2d\u56fd\u767d\u9152\u884c\u4e1a\u4e2d\uff0c\u6d0b\u6cb3\u5e94\u8be5\u7b97\u662f\u516c\u8ba4\u7684\u521b\u65b0\u80fd\u529b\u6bd4\u8f83\u5f3a\u7684\u4f01\u4e1a\uff0c\u5f53\u5e74\u7684\u6d77\u4e4b\u84dd\u3001\u5929\u4e4b\u84dd\u3001\u68a6\u4e4b\u84dd\u7cfb\u5217\u4ea7\u54c1\u7684\u521b\u65b0\uff0c\u8ba9\u76d8\u8e1e\u5728\u6c5f\u82cf\u5bbf\u8fc1\u7684\u8fd9\u5bb6\u9152\u4f01\uff0c\u5c06\u8305\u4e94\u5251\uff08\u8305\u53f0\u3001\u4e94\u7cae\u6db2\u3001\u5251\u5357\u6625\uff09\u7684\u7ade\u4e89\u683c\u5c40\u76f4\u63a5\u6539\u5199\u4e3a\u8305\u4e94\u6d0b\uff08\u8305\u53f0\u3001\u4e94\u7cae\u6db2\u3001\u6d0b\u6cb3\uff09\u3002<\/p>\r\n

2012\u5e74\uff0c\u968f\u7740\u4e2d\u592e\u516b\u9879\u89c4\u5b9a\u7684\u51fa\u53f0\uff0c\u767d\u9152\u884c\u4e1a\u6574\u4f53\u8fdb\u5165\u4f4e\u901f\u589e\u957f\u671f\uff0c\u8ba9\u597d\u9152\u4e0d\u6101\u5356\u7684\u767d\u9152\u4f01\u4e1a\u4e5f\u5f00\u59cb\u8c0b\u6c42\u8f6c\u578b\u4e0e\u53d8\u9769\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5728\u4e92\u8054\u7f51\u7535\u5546\u7684\u6218\u573a\u4e0a\uff0c\u4f34\u968f\u963f\u91cc\u3001\u4eac\u4e1c\u7b49\u7efc\u5408\u6027\u7535\u5546\u5e73\u53f0\u7684\u7ade\u4e89\u683c\u5c40\u5df2\u521d\u6b65\u5f62\u6210\uff0c\u5728\u5404\u4e2a\u7ec6\u5206\u9886\u57df\u7684\u5782\u76f4\u5e73\u53f0\u8fce\u6765\u7684\u521b\u65b0\u53d1\u5c55\u7684\u9ec4\u91d1\u65f6\u671f\uff0c\u6bcd\u5a74\u7535\u5546\u3001\u751f\u9c9c\u7535\u5546\u3001\u7f8e\u5986\u7535\u5546\u3001\u7279\u5356\u7535\u5546\u3001\u5bb6\u5c45\u7535\u5546\u3001\u9152\u6c34\u7535\u5546\u7b49\u7eb7\u6d8c\u800c\u81f3\u3002<\/p>\r\n

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\u6b64\u5916\uff0c\u8fd8\u6709\u57fa\u4e8e\u767d\u9152\u6d88\u8d39\u573a\u666f\u7684\u5bb4\u4f1a\u901a\u5e73\u53f0\u7b49\u3002<\/p>\r\n

\u5728\u6d0b\u6cb32014-2016\u5e74\u516c\u5e03\u7684\u8d22\u62a5\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u6301\u7eed\u770b\u5230\u201c\u4e92\u8054\u7f51+\u201d\u6218\u7565\u7684\u8eab\u5f71\uff0c\u5c24\u5176\u662f2015\u5e74\u63d0\u51fa\u7684\u53cc\u6838\u9a71\u52a8\u6218\u7565\uff0c\u5c06\u56f4\u7ed5\u767d\u9152\u4ea7\u4e1a\u8fdb\u884c\u98a0\u8986\u6027\u521b\u65b0\uff0c\u7528\u65b0\u7684\u8fd0\u4f5c\u6a21\u5f0f\u5f00\u8f9f\u65b0\u7684\u4e1a\u52a1\uff0c\u6253\u9020\u672a\u6765\u6d0b\u6cb3\u7684\u589e\u91cf\u5e02\u573a\u6210\u4e3a\u4e86\u6d0b\u6cb3\u6218\u7565\u7684\u65b0\u4eae\u70b9\u3002\u7136\u800c\u968f\u7740\u9152\u4ed9\u7f51\u3001\u58f9\u7396\u58f9\u7396\u7b49\u5e73\u53f0\u7684\u6301\u7eed\u4e8f\u635f\uff0c\u70e7\u94b1\u7684\u65e5\u5b50\u4ecd\u9065\u9065\u65e0\u671f\uff0c\u4f3c\u4e4e\u9152\u6c34\u7535\u5546\u5df2\u7ecf\u201c\u51c9\u51c9\u201d\u3002<\/p>\r\n

\u5728\u6d0b\u6cb32017\u5e74\u5e74\u62a5\u4e2d\uff0c\u6d0b\u6cb31\u53f7\u7684\u5f71\u5b50\u5df2\u7ecf\u6d88\u5931\u4e86\uff0c\u800c\u5728\u6574\u4f53\u6218\u7565\u4e2d\uff0c\u4e92\u8054\u7f51\u7535\u5546\u53d8\u4e3a\u4e86\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u8fd9\u4e5f\u5ba3\u544a\u4e86\u6d0b\u6cb3\u4e92\u8054\u7f51\u5316\u8f6c\u578b\u8fdb\u5165\u5230\u4e86\u4e0b\u4e00\u9636\u6bb5\u3002<\/strong> \u5176\u5b9e\uff0c\u5bf9\u4e8e\u4f20\u7edf\u4f01\u4e1a\u800c\u8a00\uff0c\u8f6c\u578b\u7684\u538b\u529b\u5f80\u5f80\u4f1a\u6bd4\u521b\u65b0\u7684\u538b\u529b\u66f4\u5927\u3002\u6d0b\u6cb3\u9762\u5bf9\u8fd1\u4e07\u5bb6\u7684\u4f20\u7edf\u7ecf\u9500\u5546\uff0c\u53ef\u80fd\u7565\u5fae\u4e00\u4e2a\u51b3\u7b56\u5931\u8bef\uff0c\u5c31\u4f1a\u628a\u539f\u672c\u4e3b\u4e1a\u51e0\u5341\u5e74\u79ef\u7d2f\u7684\u4f18\u52bf\u7ed9\u6bc1\u6389\u3002<\/p>\r\n

\u4e3a\u4e86\u907f\u514d\u4f20\u7edf\u7ecf\u9500\u5546\u4e0e\u7535\u5546\u6e20\u9053\u4e4b\u95f4\u7684\u77db\u76fe\u51b2\u7a81\uff0c\u6d0b\u6cb3\u91c7\u53d6\u4e86\u4ea7\u54c1\u5dee\u5f02\u5316\u7684\u7b56\u7565\u6765\u8fc7\u6e21\uff0c\u60f3\u8981\u9769\u547d\uff0c\u53c8\u6015\u4f24\u7b4b\u52a8\u9aa8\uff0c\u624d\u662f\u6700\u81f4\u547d\u7684\u3002<\/strong> \u6b64\u5916\uff0c\u65e0\u8bba\u662f\u6d0b\u6cb31\u53f7\u3001\u5b85\u4f18\u8d2d\u3001\u8fd8\u662f\u5bb4\u4f1a\u901a\uff0c\u8fd9\u90fd\u662f\u505a\u4e00\u4e2a\u5e73\u53f0\u91cf\u7ea7\u7684\u9879\u76ee\uff0c\u800c\u975e\u4e00\u4e2a\u7b80\u5355\u7684\u7f51\u7ad9\uff0c\u6682\u4e0d\u8bba\u9700\u8981\u82b1\u591a\u5c11\u94b1\u548c\u8d44\u6e90\u624d\u80fd\u6210\u529f\uff0c\u5176\u5546\u4e1a\u6a21\u5f0f\u548c\u6d88\u8d39\u573a\u666f\u662f\u5426\u80fd\u6210\u7acb\uff0c\u90fd\u9700\u8981\u753b\u4e00\u4e2a\u95ee\u53f7\u3002<\/p>\r\n

[\/vc_column_text][vc_column_text]<\/p>\r\n\r\n

\r\n

\u5229\u7fa4\u7684\u7f29\u5f71<\/strong><\/p>\r\n<\/blockquote>\r\n

[\/vc_column_text][vc_column_text]<\/p>\r\n

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\u9996\u5148\u6210\u7acb\u4e86\u5229\u7fa4B2C\u7535\u5b50\u5546\u52a1\u5e73\u53f0\uff0c\u4f9d\u6258\u5c71\u4e1c\u533a\u57df\u5185\u7684\u7269\u6d41\u53ca\u4f9b\u5e94\u94fe\u4f18\u52bf\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b15\u5927\u7c7b\uff0c200\u591a\u5b50\u7c7b\u7ea6\u56db\u4e07\u79cd\u5355\u54c1\uff0c\u5e76\u63d0\u4f9b\u201c48\u5c0f\u65f6\u4e4b\u5185\u9001\u8d27\u4e0a\u95e8\u201d\u3001\u201c\u8d27\u5230\u4ed8\u6b3e\u201d\u7b49\u670d\u52a1\u3002<\/p>\r\n

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2017\u5e74\uff0c\u5229\u7fa4\u4f5c\u51fa\u8c03\u6574\uff0c\u5173\u95ed\u4e86B2C\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\uff0c\u8f6c\u800c\u6210\u7acb\u5229\u7fa4\u7f51\u5546B2B\u91c7\u8d2d\u5e73\u53f0\uff0c\u60f3\u8981\u4f9d\u6258\u4e0a\u6e38\u4f9b\u5e94\u94fe\u4f18\u52bf\uff0c\u4e3a\u4e2d\u5c0f\u95e8\u5e97\u3001\u4f01\u4e8b\u4e1a\u5355\u4f4d\u91c7\u8d2d\u7b49\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u670d\u52a1\u5e73\u53f0\u3002\u5229\u7fa4\u80a1\u4efd\u5e74\u62a5\u4e2d\u663e\u793a\uff0c\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u6301\u7eed\u4e8f\u635f\uff0c2017\u5e74\u5229\u7fa4\u80a1\u4efd\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u4e8f\u635f\u8fd1200\u4e07\u5143\u3002<\/p>\r\n

\u7535\u5546\u4e1a\u52a1\u7684\u6298\u621f\u53ca\u4e8f\u635f\uff0c\u52a0\u4e4b\u5929\u732b\u3001\u4eac\u4e1c\u5bf9\u4e8e\u533a\u57df\u5e02\u573a\u7684\u6301\u7eed\u6e17\u900f\u4ee5\u53ca\u7269\u6d41\u4f53\u7cfb\u7684\u8986\u76d6\u548c\u6210\u719f\uff0c\u4f7f\u5f97\u5229\u7fa4\u533a\u57df\u5e02\u573a\u4f18\u52bf\u5316\u4e3a\u4e4c\u6709\uff0c\u52a0\u4e4b\u4e13\u4e1a\u4eba\u624d\u7684\u7f3a\u5931\u4ee5\u53ca\u4f20\u7edf\u56fa\u5316\u7684\u7ecf\u8425\u601d\u7ef4\u4e5f\u6210\u4e3a\u50cf\u5229\u7fa4\u4e00\u6837\u7684\u4f20\u7edf\u5546\u4e1a\u767e\u8d27\u4f01\u4e1a\u4e92\u8054\u7f51\u5316\u8f6c\u578b\u5c1d\u8bd5\u5931\u8d25\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\r\n

\u9664\u4e0a\u8ff0\u7684\u51e0\u4e2a\u5178\u578b\u6848\u4f8b\u5916\uff0c\u4f20\u7edf\u4f01\u4e1a\u4e92\u8054\u7f51\u5316\u8f6c\u578b\u5931\u8d25\u7684\u6848\u4f8b\u8fd8\u6709\u5f88\u591a\u3002\u4f8b\u5982\uff0c\u5728\u70e7\u4e86\u51e0\u4e2a\u4ebf\u4e4b\u540e\uff0c2015\u5e74\u7ea2\u661f\u7f8e\u51ef\u9f99\u7535\u5546\u4e1a\u52a1\u8fdb\u884c\u5927\u88c1\u5458\uff0c\u6574\u4e2a\u7535\u5546\u56e2\u961f\u4ece100\u591a\u4eba\u964d\u81f330\u4eba\u3002\u4e2d\u514d\u96c6\u56e2\u6295\u8d44\u51e0\u5343\u4e07\u5f00\u5c55\u7684\u514d\u7a0e\u54c1\u7535\u5546\u5e73\u53f0\u4e5f\u6084\u7136\u843d\u5e55\u3002\u8054\u60f3\u3001\u6d77\u5c14\u7b49\u5de8\u5934\u4f01\u4e1a\u4e5f\u90fd\u66fe\u5728\u4e92\u8054\u7f51\u4e1a\u52a1\u4e0a\u683d\u8fc7\u8ddf\u5934\u3002<\/p>\r\n

[\/vc_column_text][vc_column_text]<\/p>\r\n\r\n

\r\n

\u5199\u5728\u6700\u540e<\/strong><\/p>\r\n<\/blockquote>\r\n

[\/vc_column_text][vc_column_text]<\/p>\r\n

\u7535\u5546\u683c\u5c40\u5df2\u5b9a\u3001\u70ed\u5ea6\u5df2\u8fc7\uff0c\u662f\u975e\u6210\u8d25\u5df2\u7ecf\u5c18\u57c3\u843d\u5b9a\uff0c\u4f46\u968f\u4e4b\u4eba\u5de5\u667a\u80fd\u3001\u5927\u6570\u636e\u7b49\u9886\u57df\u518d\u6b21\u6210\u4e3a\u4f20\u7edf\u4f01\u4e1a\u8f6c\u578b\u53d1\u5c55\u7684\u65b0\u70ed\u70b9\u548c\u65b0\u9886\u57df\uff0c\u7136\u540e\u603b\u7ed3\u66fe\u7ecf\u8d70\u8fc7\u7684\u4e86\u5f2f\u8def\uff0c\u6216\u8bb8\u5bf9\u672a\u6765\u6709\u4e9b\u5e2e\u52a9\u3002<\/p>\r\n

    \r\n
  • \u53d8\u9769\u7684\u51b3\u5fc3<\/strong><\/li>\r\n<\/ul>\r\n

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      \r\n
    • \u4f53\u5236\u4e0e\u673a\u5236<\/strong><\/li>\r\n<\/ul>\r\n

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        \r\n
      • \u601d\u7ef4\u4e0e\u6587\u5316<\/strong><\/li>\r\n<\/ul>\r\n

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